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The arrival of the UK Vaping Duty this October represents a hard stop for the traditional retail model. On that date, the basic mathematics of running an independent vape shop will fundamentally break.
We are entering a period of unprecedented market disruption. You are facing a “perfect storm” of tax compliance hurdles and consumer price shock. As customers pull back to adjust to new, higher price points, your business will be hit by a massive, simultaneous spike in the cash flow required just to restock your shelves.
This is the liquidity trap: a moment where consumer demand drops exactly when your operational costs explode. For retailers still relying on the old wholesale model, the numbers simply no longer add up.
As we did through the TPD chaos, ELS are here to help.
ELS has spent the last 12 months engineering a specific response to this crisis. We have moved beyond the role of a traditional manufacturer to build a retail operating system designed to keep our partners solvent and profitable through the transition.
The ELS Membership is our strategic pivot to protect your bottom line. We have leveraged our national scale, high-velocity AI logistics, and group-wide purchasing power to create a model that removes the stock-risk from your shoulders.
We provide you products at cost price, handle the data-driven replenishment, the tax compliance, and the stock-risk management, so you can focus on the one thing that matters: Protecting your take-home profit, while the rest of the market stalls.
The ELS Membership is structured into three tiers, each designed to add valuable services and security to your operations whilst actively lowering your cost-base. These tiers ensure that your profit after the membership fee is always positive!
Beyond the “at cost” eliquid and hardware pricing, each membership tier unlocks a large suite of support infrastructure designed to ensure you navigate the upcoming disruption. We will be right there with you, providing our wealth of support and expertise across everything from supporting your marketing and website to financials to credit terms all in one package
| Product | Base | Bronze | Silver | Gold ★ Best |
|---|---|---|---|---|
| Freebase (FB) | £0.90 | £0.70 | £0.58 | £0.40 |
| Nic Salts (SA) | £0.90 | £0.72 | £0.61 | £0.45 |
| Nic Shots | £0.36 | £0.29 | £0.24 | £0.18 |
| Shortfills (30ml) | £2.25 | £1.85 | £1.60 | £1.25 |
| Shortfills (60ml) | £3.50 | £2.70 | £2.20 | £1.50 |
| Shortfills (120ml) | £4.75 | £3.85 | £3.29 | £2.50 |
| Long Fills (30ml) | £2.25 | £1.87 | £1.63 | £1.30 |
| Long Fills (60ml) | £3.25 | £2.63 | £2.24 | £1.70 |
| CBD | £8.00 | £6.00 | £4.75 | £3.00 |
| HWB | £8.50 | £6.70 | £5.57 | £4.00 |
Use our Profit Calculator to see exactly how much additional profit your business will generate.
Choose your tier. Activate your savings. Maximize your profit.
Got Questions? We’ve Got Answers to Help You Get Started.
Membership fees are non-refundable once activated due to the instant access to heavily discounted pricing. However, you can continue enjoying your benefits until your 12-month period ends.
Yes, a complete regulatory aid including toxicological risk evaluation, emission testing, and SDS authoring is provided so that your products meet all compliance standards.
Of course.Simply complete the contact form with your question and one of our specialists will organize a meeting to examine your needs.
Yes, we do business with clients all over the globe and provide international shipping. Get in touch with us for regional shipping options and compliance requirements.
Guaranteed Supply
Secure priority allocation during the high-demand ‘Panic’ windows of September 2026 and March 2027. While non-members face empty shelves due to market-wide shortages, we ensure our partners are stocked first to capture every available sale.
JIT Inventory (AI)
Our AI-driven inventory system synchronizes your stock levels with real-time sales data. You only hold what you sell, eliminating ‘Dead Capital’ in your backroom and ensuring your cash is always working for you, not sitting on a shelf.
EPOS System
A state-of-the-art, data-linked till system that removes the guesswork from ordering. This hardware integrates directly with our manufacturing floor, automating your replenishment and providing you with granular profit-per-SKU reporting.
Toxic Waste Insurance
Complete protection against the April 1st, 2027 ‘Hard Stop.’ We use precise AI-braking to land your stock at zero on the deadline, and we guarantee a swap-out for any remaining unstamped stock, removing the risk of illegal inventory losses.
Whip-Saw Guidance
Strategic consultancy to help you manage the volatile ‘Whip-Saw’ effect of the tax transition. We provide the playbook to maximize the September 2026 windfall while ensuring you have the cash reserves to survive the November revenue drought.
Hardware Discount (The Scale Lever)
Access the bulk-purchasing power of a 16-store national retail chain. We leverage our volume to secure hardware, coils, and batteries at prices lower than you can buy direct, allowing you to undercut your competition while increasing your margins.
% of Discount (The Yield Lever)
Your tier determines your share of the ‘Max Saving’ pool. Tier 3 members trade at near-manufacturing cost, providing a cost-base that is physically impossible for independent retailers to achieve through standard wholesale.
Payment Terms (The Cash Float)
Trade on our capital, not your bank balance. With extended terms of up to 10 days, you can sell the product to the consumer and collect the cash before our invoice is even due providing a permanent boost to your working capital.
Shipping Discounts
Reduce your cost-per-delivery through our group-negotiated logistics rates. Higher membership tiers unlock progressively larger discounts on all shipping, further lowering your operational overhead on every order.
Custom Brand (White Label)
Launch your own high-margin proprietary brand with professional flavor development. Build customer loyalty and store equity with a product line that your competitors cannot stock.
Social Media Management
Professional digital presence managed by industry experts. We handle your content and engagement to drive footfall to your store, allowing you to focus on serving the customers we find for you.
Graphic Design (DTX)
Elite-level creative support for your store. From high-impact signage to professional digital marketing assets, we ensure your brand looks like a national powerhouse, not a local independent.
Back-Up Website
A high-performance e-commerce mirror of your store. This provides a 24/7 revenue stream and ensures that if local footfall fluctuates, your business remains resilient and accessible to your customers online.
Financial Accounting (CCF)
VPD-specialized accounting to ensure your business is tax-efficient and compliant. Our team handles the complex duty-tracking requirements, protecting you from HMRC fines and optimizing your post-tax profitability.
Lender of Last Resort
A strategic financial safety net for our highest-value partners. We provide emergency liquidity bridges or payment holidays during the most volatile periods of the 2026 transition to ensure your business remains solvent.
Global Payments Rate
Instantly lower your overheads with our bulk-negotiated merchant rates. Access the same low transaction fees as a major national retailer on every credit and debit card sale you process.
